Emily McDowell

Emily McDowell is an advisor, thought partner, and coach to creative entrepreneurs in the product space, helping to save their time, money, and sanity. As founder of the stationery and gift company Em & Friends, she inspired a sea change in the greeting card industry with Empathy Cards, a more honest and supportive alternative to traditional sympathy cards, and for nearly a decade, some element of her work was in a constant state of “viral.” In 2022, Em & Friends was acquired by Union Square & Co / Barnes & Noble, and Emily exited the business. She is also the co-author and illustrator of There Is No Good Card for This: What to Say and Do When Life Gets Scary, Awful, and Unfair to People You Love (HarperOne, 2017), and offers unsolicited advice and cautionary tales in her newsletter, Subject to Change, a Substack Featured Publication of 2023.